Everything Kercel does, plainly
No feature theater — here's exactly what runs every week and what you see because of it.
Tech-stack fingerprinting
Know what they're already running
We detect the tools a business already runs — booking, course platform, payments, community — directly from what their site reveals. No guessing whether someone's a fit; you see it before you ever reach out.
coachmara.com
3 tools detectedBooking
Calendly
Course platform
Kajabi
Payments
Stripe
Community
—
Switch-readiness scoring
Scored against real signals, not a guess
Every lead is scored on the signals that actually predict switching: public frustration, an active search for a replacement, the operational pain of juggling too many disconnected tools, already running one you replace, or a timing trigger like a launch or new hire. The default rubric ships free — Pro and above can define entirely custom dimensions per ICP.
Coach Mara — scored 2/2 overall
Complaining
Frustrated with their current tool or workflow, in public.
2/2Asking about tools
Asking how to migrate, or looking for a replacement.
1/2Using tools
Already running one you replace, or juggling too many disconnected ones.
2/2Trigger timing
Recent launch, hire, or cohort — a reason to act now.
1/2Default rubric — customize your own dimensions on Pro and above.
One dashboard, not a raw export
See what matters, skip the spreadsheet
Detected tools, signal scores, and the exact source that surfaced each lead — laid out so you can triage in minutes, not comb through rows of raw data.
Coach Mara
kajabi · serp
Practice Wellness Co
circle · reddit
Trainerize Alt Seeker
trainerize · youtube
ICPs and terms, configured by you
Describe your business or point us at your site — we infer your ICP, suggested signals, sources, and terms. Adjust anytime.
A weekly digest, not a firehose
New leads land in your inbox on a schedule. Check the dashboard when it matters, not constantly.
Quota that respects cost, not just count
Your plan caps scan volume, not just the leads you see — so a generous free tier never bleeds spend for us or surprises for you.
Where leads come from
Public sources only — no LinkedIn or Instagram scraping, so you never inherit the ban risk or ToS exposure that comes with it.
Google SERP
"X alternative," "X not working," pricing complaints — the exact moment someone is frustrated or looking for a way out.
YouTube
Public search across tutorials, troubleshooting, and comparison content.
TikTok
Public search — where a lot of switch-intent conversation actually happens.
Subreddit search and engagement signals, one of our most productive sources.
Reviews
G2, Capterra, and Trustpilot — sentiment and complaint analysis on named competitors.
Meta Ad Library
See who your competitors are actively targeting with ads.