1. What cookies are
Cookies are small text files stored on your device when you visit a website. They are widely used to make websites work, to remember preferences, and to understand how visitors use a site. This policy explains the cookies Kercel (a brand of Unity Space SLU, Calle Lirica 9, Spain) uses and the choices you have.
2. Categories of cookies
We use cookies in three categories. You can change your preferences at any time through our cookie banner:
| Category | Purpose | Requires consent? |
|---|---|---|
| Necessary | Required for the website to function, such as remembering your cookie preferences. | No — always active |
| Analytics | Help us understand how the website is used so we can improve it. We use PostHog (self-hosted on an EU host by default) for this. | Yes |
| Marketing | Used for ad attribution and retargeting through advertising and measurement partners configured via Google Tag Manager. | Yes |
3. Cookies we use
| Cookie / provider | Category | Purpose | Approx. duration |
|---|---|---|---|
| CookieConsent (vanilla-cookieconsent) | Necessary | Remembers your cookie preferences so we don't re-prompt you on every visit. | Up to 12 months |
| PostHog | Analytics | Product and website analytics (pages visited, usage patterns). Loaded only after you accept the analytics category. | Up to 13 months |
| Google Tag Manager | Marketing | Manages advertising and measurement tags. Loaded only after you accept the marketing category. | As set by the loaded tags |
| Advertising and measurement partners (configured via Google Tag Manager) | Marketing | Ad attribution and retargeting across advertising networks. | As set by each partner |
Nothing in the analytics or marketing categories loads until you accept the corresponding category in the cookie banner. You can withdraw or change your consent at any time.
4. Session-based attribution (not cookies)
In addition to cookies, we use session storage (a non-persistent, per-browser-session mechanism) to capture advertising click identifiers and UTM parameters when you arrive from an ad campaign. These are held only for the current session, are used solely to attribute sign-ups to our own campaigns, and are cleared when you close your browser. Because session storage is not a cookie and does not persist between sessions, it is not governed by the cookie banner; you can remove it by closing your browser or clearing "site data" for this site.
We also collect aggregate CTA engagement (which buttons you click) through our analytics provider, loaded only after you accept the analytics category.
5. How to control cookies
- Cookie banner: on your first visit, the banner lets you accept all, reject all, or manage preferences by category. You can reopen the preferences panel at any time to change your choices.
- Browser settings: most browsers let you block or delete cookies, or block third-party cookies. Note that blocking necessary cookies may prevent the website from working correctly.
- Advertising opt-out: you can opt out of interest-based advertising from participating networks via optout.aboutads.info (US) oryouronlinechoices.eu (EU).
6. Contact
If you have questions about this Cookie Policy, contact us atprivacy@kercel.io or write to Unity Space SLU, Calle Lirica 9, Spain.