Built for your niche, not a template
Give us your website, or just describe what you do — we infer your ICP, the signals worth tracking, and where to look for them. No fixed list of "supported industries."
Where this works especially well
Kercel is strongest wherever there are a handful of named incumbents and people actually talk in public about their frustrations, pain points, and plans to switch away from them. Eight examples, not a limit:
Coaching & course platforms
Kajabi, Circle, Teachable, Thinkific, Paperbell, Skool, Mighty Networks
The niche we built this for — and still run on ourselves every week.
Fitness & wellness coaching software
Trainerize, TrueCoach, PT Distinction, Mindbody
Trainers are vocal on Reddit, YouTube, and TikTok about tool frustration — strong review presence on the same sites we scan.
Freelancer & agency ops tools
HoneyBook, Dubsado, Bonsai
r/freelance and r/agency are unusually candid communities, with strong "alternative" search volume.
Creator monetization & newsletter platforms
Substack, Beehiiv, Kit, Ghost
Creators complain publicly and often — strong comparison content on YouTube.
Cohort courses & certification platforms
Teachable, Podia, LearnWorlds
Bootcamp and certification operators hit the same operational pain points as coaches — pricing, delivery, and community tooling.
Membership & community platforms
Circle, Mighty Networks, Discourse
Not just coaching communities — hobbyist and professional membership sites show the same public switch-intent chatter.
Small business scheduling & field service software
Housecall Pro, Jobber, ServiceTitan
r/smallbusiness and trade-specific subreddits are full of people comparing and complaining about these tools.
CRM & sales tools for small agencies
HubSpot, Pipedrive, Close
Agencies switching CRMs talk about it publicly — pricing complaints and migration questions are common, searchable signals.