Competitive-displacement lead intelligence
Find who's about to leave your competitor
Kercel scans public sources every week for real signals — frustration with a tool, an active search for a replacement, the pain of juggling too many disconnected tools. Scored, sourced, and ready to act on. No guessing, no cold lists.
01
Tell us who you compete with
Give us your website or describe what you do. We infer your ICP, the signals worth tracking, and where to look.
02
We scan every week
Google, YouTube, TikTok, Reddit, and review sites — automatically, on a schedule, capped to what your plan covers.
03
You get scored leads, not raw data
Every lead comes with the tools they run, why they scored the way they did, and the source that found them.
Not another cold list
Every lead is scored against your specific ICP — not a generic firmographic filter.
Tech-stack fingerprinting
Know exactly which tools a business already runs before you ever reach out.
Switch-readiness scoring
Frustration, an active search for a replacement, tool fragmentation, or a timing trigger — scored against real signals, not guessed.
Public sources only
Google, YouTube, TikTok, Reddit, and review sites. No LinkedIn or Instagram scraping, no ban risk you inherit.
Built by people who use it
We run this on our own company every week. It's not a demo — it's how we find our own customers.
Gets smarter the more you use it
You qualify leads, we learn what's working
Mark a lead good or bad and that feedback rolls up to the source and term that found it — so over time you can see exactly which sources and search terms bring your best leads, and which ones are just noise. No more guessing whether a term is worth keeping.
Coach Mara
kajabi · reddit
Which sources and terms bring your best leads
"kajabi alternative"
68% goodGoogle SERP
"paperbell vs circle"
54% goodG2 reviews
Circle
22% good