Intent signals
Find the moment a prospect has a reason to act.
Kercel monitors public sources for alternative searches, complaints, replacement research, hiring triggers, and other evidence that a company may be ready for a better solution — from the ICP you define to the lead that lands in your queue.
Try it freeStrong signal
Atlas Labs
atlaslabs.dev · SaaS
1. Start with your ICP
Tell it who you're looking for, and where to look.
Define an ICP once, then pick which sources to watch. Every source shows its per-scan credit cost up front — enabling one is a visible, upfront decision, not a surprise on your bill.
Your ICP
SaaS founders under 20 people
Google Search
Alternative and comparison searches
1 credit/scan
Complaints, migration threads, recommendations
2 credits/scan
Job changes, hiring, growth signals
5 credits/scan
2. Tell it exactly what to search for
Real queries, in each source's own syntax.
A Google query can use real search operators; a Reddit query is a keyword search across posts and comments. Run a scan on demand and see exactly what it costs before you click.
Reddit · queries
"paperbell alternative"
A keyword search across posts and comments.
"switching from spreadsheets"
A keyword search across posts and comments.
Runs without you
Scheduled scans, delivered as a digest.
Set a cadence per source — weekly on the free plan, daily or monthly on paid — and new discoveries show up ranked in a digest instead of one more tab to remember to check.
Scan cadence
Daily and monthly scans require a paid plan · runs at 06:00 UTC
✉ This week's digest
3 new leads worth a look
3. Score against signals that matter
Every score comes with its own rubric.
A signal is scored 0, 1, or 2 against a definition you can read, not a black-box model. Three deterministic signals — tool usage, growth, budget — run automatically on every lead, no setup needed. Bundle the rest into a signal group for the ICP that needs them.
Coach Mara — scored 2/2 overall
Complaining
Frustrated with their current tool or workflow, in public.
2/2Asking about tools
Asking how to migrate, or looking for a replacement.
1/2Using tools
Already running one you replace, or juggling too many disconnected ones.
2/2Trigger timing
Recent launch, hire, or cohort — a reason to act now.
1/2Default rubric — customize your own dimensions on Pro and above.
4. Every discovery lands in one queue
Scored, filterable, ready to work.
Fit score, fired signals, detected tools, and a quick good/noise call — all in one row. Filter down to exactly the leads worth your next hour.
| Item | ICP fit | Signals | Tools | Quality |
|---|---|---|---|---|
Atlas Labs atlaslabs.dev | 82 | 3 fired | Auth0Segment | 👍 |
June Metrics junemetrics.io | 74 | 2 fired | Segment | — |
Orbitbase orbitbase.app | 36 | 1 fired | Stripe | 👎 |
Never a duplicate lead
The same person, found three ways — resolved to one lead.
A verified identifier — a real LinkedIn URL, a confirmed profile link — merges automatically. A domain scraped out of free text gets flagged for a quick human check instead, so two unrelated people who happen to mention the same tool never get silently merged into one lead.
Possible duplicate
63% matchMara Chen
reddit · u/marachen_coach
Coach Mara
linkedin · bio link
Matched on domain paperbell.me — found in free text, not a verified identifier.
5. Know what's actually working
See which sources and queries earn their keep.
A full funnel from discovered to won, plus a per-source and per-query breakdown — so you can drop what isn't converting and put more weight behind what is.
Discoveries
340
Unique leads
128
High-fit
46
Won
9
Discovered → High fit → Marked good → In pipeline → Won
| Source | Leads | Avg ICP | Leads/scan |
|---|---|---|---|
| 52 | 68 | 3.1 | |
| 31 | 74 | 1.8 | |
| Google Search | 45 | 51 | 4.5 |
Also tracked: your competitors
The same evidence, pointed at who you're replacing.
Track named competitors alongside your ICPs — reviews are analyzed for sentiment and for who reviewers name as the alternative, feeding the same signal engine that scores your leads.
Paperbell
Analyzed3.8
avg rating
142
reviews
31%
negative
Mentioned by reviewers
Built for useful context, not more noise.
✓Free plan tracks 1 ICP; Pro runs up to 10 at once, each with unlimited terms.
✓Every source shows its per-scan credit cost up front — no surprise spend.
✓Three deterministic signals (tool usage, growth, budget) run automatically on every lead, no setup required.
✓Mark a lead good or noise and the feedback rolls up to the sources and queries that found it.
✓Track competitors alongside your ICPs — the same review evidence feeds your signals.