SEO workspace
SEO that watches your site so you don't have to.
Kercel connects your ICPs, competitors, Search Console data, and website crawl findings into a ranked plan for technical improvements and content opportunities.
Try it freekercel.io
English (US) · B2B SaaS founders
Organic clicks · 30d
Impressions · 30d
Open findings
2 errors
Improvements
technical + content
Top improvements
Nice work this week
Clicks up 18%, no open errors.
Never a fabricated number
Every fact is labeled by where it came from.
Technical findings are deterministic checks, not a "% health score." Content opportunities trace to a real Search Console query or a real competitor gap. And every config value — a topic, a commercial page — is tagged by provenance, so an AI suggestion is never presented as a confirmed fact.
Setup
A 6-step setup that reuses what you've already built.
Scope pulls straight from your existing ICPs and competitors — nothing to re-enter. Topics, commercial pages, and conversion actions can each be AI-suggested from your site, then confirmed or edited before anything ships. Ownership is verified with a simple meta tag on your homepage.
Topics (content clusters)
The topics you want to be known for. AI can suggest a starting set.
Organic performance
Real Search Console data, honestly aggregated.
Clicks, impressions, and position come straight from Google Search Console. CTR and every delta are derived on read — sum over sum, never an average of per-row averages that quietly misrepresents the real number.
Clicks
1,284
+12% vs prev
Impressions
42.6K
+4% vs prev
Avg CTR
3.0%
Avg position
14.2
High impressions, low clicks
Derived from impressions ÷ clicks — the first place to look for title or snippet fixes.
| Query | Position | Clicks | CTR |
|---|---|---|---|
| "ai lead scoring" | 4.2 | 210 | 6.8% |
| "kercel vs clay" | 7.8 | 84 | 3.5% |
| "switch from zoominfo" | 11.4 | 41 | 2.2% |
Clicks, impressions and position are imported from Search Console. CTR is derived by Kercel.
Improvements
One ranked inbox for technical fixes and content ideas.
Technical findings from your last crawl and content opportunities from Search Console and your topics — merged into one list, ranked by impact. Accept or snooze what you'll get to; dismiss what you won't.
/pricing · found on last crawl
Search Console gap
/blog/old-post · found in sitemap
Findings are deterministic, evidence-backed checks — no scoring. Opportunities come from real Search Console queries and audit findings — no fabricated demand.
Plan
Everything you've accepted, tracked through to done.
The same kanban board your pipeline uses — Planned, In Progress, Done. Snoozed items stay out of the way behind their own list instead of cluttering the board.
Plan
Planned
2Fix 4 pages with missing meta descriptions
🔧Audit finding
P1Write: "Kercel vs. manual prospecting"
💡Search Console gap
P2In Progress
1Add schema markup to pricing page
🔧Audit finding
P1Done
1Fix broken canonical on /blog
🔧Audit finding
P2Rank tracker
Real Google positions, refreshed weekly.
Track the queries that matter with real search volume and keyword difficulty, checked weekly — or on demand when you need to know right now.
Rank Tracker
12 / 50 keywords tracked| Keyword | Volume | Difficulty | Position |
|---|---|---|---|
"ai lead scoring" Desktop | 1.2K/mo | 24 | #4↑+3 |
"kercel vs clay" Mobile | 480/mo | 41 | #8↓2 |
"switch from zoominfo" Desktop | 850/mo | 67 | #12↑+1 |
Connections & config
One place to manage the connection and the config.
See exactly when Search Console last synced, sync on demand, or disconnect without losing your site's configuration — topics, commercial pages, and conversion actions stay put.
Google Search Console
Connectedsc-domain:kercel.io · founder@kercel.io
Last synced: 2 hours ago
Configured content
Built for useful context, not more noise.
✓Connect Google Search Console for real organic clicks, impressions, and position — CTR and deltas are derived, never averaged from averages.
✓Crawl your site for evidence-backed technical findings, each tracked through a real open → resolved → reopened lifecycle, never re-reported as new.
✓Every content opportunity traces to a real source — a Search Console query, a competitor gap, an audit finding — never fabricated demand.
✓Track real Google positions and keyword difficulty weekly, with an on-demand recheck when you need it now.
✓Topics, commercial pages, and conversion actions reuse your existing ICPs and competitors — nothing is set up twice.